The Programme of Master of Arts in Communication-Media Management Concentration is jointly offered by the School of Communication(HKBU) and the Faculty of Business and Management (BNBU). Based on the respective advantages of the two institutions, the curriculum setting stands on integrating knowledge and skills in the area of media and management, which aims at training senior media talents.
The Programme includes marketing management, human resources, financial knowledge, business strategy and leadership management etc. and trains media professional’s keen insight in leadership and management, which is to further explore the quality and potential of students in the management of media industry.
| Study Mode | Full-Time
| Part-Time |
| Study Period | 1 year | 2 years |
| Credit Unit Requirements for Graduation | Students must complete a total of 27 units, i.e. 15 units of Core Courses and 12 units of Elective Courses. |
| Tuition Fee | RMB 170,000 per student (Enrolled in 2025-26 Academic Year) |
| Application Fee | RMB 270 for each application |
| Official Medium of Instruction | Chinese |
| Study Location | Beijing Normal – Hong Kong Baptist University (Zhuhai, Guangdong Province) |
Please click here for details of the concentration.
