The Programme of Master of Arts in Communication-Media Management Concentration is jointly offered by the School of Communication and Film (HKBU) and the Division of Business and Management (UIC). Based on the respective advantages of the two institutions, the curriculum setting stands on integrating knowledge and skills in the area of media and management, which aims at training senior media talents.
The Programme includes marketing management, human resources, financial knowledge, business strategy and leadership management etc. and trains media professional’s keen insight in leadership and management, which is to further explore the quality and potential of students in the management of media industry.
|Study Period||1 year||2 years|
|Credit Unit Requirements for Graduation||Students must complete a total of 27 units, i.e. 15 units of Core Courses and 12 units of Elective Courses.|
|Tuition Fee||RMB 150,000 for each concentration|
|Application Fee||RMB 270 for each concentration|
|Official Medium of Instruction||Chinese|
|Study Location||Beijing Normal University-Hong Kong Baptist University United International College (Guangdong province, Zhuhai)|
Please click here for details of the concentration.