Media Management Concentration (MMGT)

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  • Programme Information

    The Programme of Master of Arts in Communication-Media Management Concentration is jointly offered by the School of Communication and Film (HKBU) and the Division of Business and Management (UIC). Based on the respective advantages of the two institutions, the curriculum setting stands on integrating knowledge and skills in the area of media and management, which aims at training senior media talents.


    The Programme includes marketing management, human resources, financial knowledge, business strategy and leadership management etc. and trains media professional’s keen insight in leadership and management, which is to further explore the quality and potential of students in the management of media industry.


    Study ModeFull-Time
    Part-Time
    Study Period1 year2 years
    Credit Unit Requirements for GraduationStudents must complete a total of 27 units, i.e. 15 units of Core Courses and 12 units of Elective Courses.
    Tuition FeeRMB 150,000 for each concentration
    Application FeeRMB 270 for each concentration
    Official Medium of InstructionChinese
    Study LocationBeijing Normal University-Hong Kong Baptist University United International College (Guangdong province, Zhuhai)


    Please click here for details of the concentration.


  • Admission Requirements

    Admission Requirements


    Holder of a Bachelor’s degree in any discipline from a recognized tertiary institution; or

    Professional experience would be preferred.

    Applicants with academic achievements or who can demonstrate research potential may also be considered.


    Language Requirements


    Applicants should possess proof of English proficiency if their first degrees were obtained from non-English-medium institutions: CET-4 430/TOEFL(iBT) 65/ IELTS 5.5 or above

  • Required Application Materials

    Required Application Materials


    1. Full transcript of university studies;

    2. University degree and graduation certificate;

    3. Two signed references letters;

    4. English language test score report;

    5. Personal Statement;

    6. Copies of your Identity Card (Two sides) or Passport;

    7. Any other supporting documents.


  • Contact us

    If you have any questions regarding application, please contact:


    Phone: 0756-3620377 / 3620214

    Email: gstpg@uic.edu.cn


    If you have any questions regarding course content, please contact:


    Phone: 0756-3620894

    Email: mmgt@uic.edu.cn


    For more information, please scan the official QR Code below: 



  • Q&A

    Q:Do I need to attend an interview?

    A:The admission selection process varies among programmes. In case an admission interview is required, shortlisted applicants will be informed by the Division directly.