Interactive Media Studies Concentration(IMS)
  • Programme Information

    The IMS Concentration aims to provide students with cutting-edge knowledge and skills in interactive media communication content and product planning, development, and research. Students are expected to become familiar with the essential design and development processes of interactive media products as well as the global industry of interactive media communication. Students are also expected to be able to apply knowledge and skills to conduct user research and generate creative ideas that can drive interactive media design and provide solutions to interactive media communication problems. The MACOMM Common Core Courses will equip students with essential conceptual knowledge of communication and skills of communication research. The Concentration Required Courses will provide students with both general knowledge of the global interactive media landscape and practical insights of content and product development for interactive media. Through the studies of Elective Courses, students will be able to develop their own specialities, such as campaign planning, marketing, and product design.



    Study ModeFull-Time
    Part-Time
    Study Period1 year2 years
    Credit Unit Requirements for Graduation

    Students must complete a total 27 units,i.e.6 units of Core courses and 21 units of Elective Courses of Which 12 units must be from the Concentration Required Courses

    Tuition FeeRMB 150,000 for each concentration
    Application FeeRMB 270 for each concentration
    Official Medium of InstructionChinese
    Study LocationBeijing Normal University-Hong Kong Baptist University United International College (Guangdong province, Zhuhai)


    Please click here for details of the concentration.


  • Admission Requirements

    Admission Requirements


    Holder of a Bachelor’s degree in any discipline from a recognized tertiary institution; or

    Professional experience would be preferred.

    Applicants with academic achievements or who can demonstrate research potential may also be considered.


    Language Requirements


    Applicants should possess proof of English proficiency if their first degrees were obtained from non-English-medium institutions: CET-4 430/TOEFL(iBT) 65/ IELTS 5.5 or above

  • Required Application Materials

    Required Application Materials


    1. Full transcript of university studies;

    2. University degree and graduation certificate;

    3. Two signed references letters;

    4. English language test score report;

    5. Personal Statement;

    6. Copies of your Identity Card (Two sides) or Passport;

    7. Any other supporting documents.


  • Contact us

    If you have any questions regarding application, please contact:


    Phone: 0756-3620377 

    Email: gstpg@uic.edu.cn




    For more information, please scan the official QR Code below: 



  • Q&A

    Q:Do I need to attend an interview?

    A:The admission selection process varies among programmes. In case an admission interview is required, shortlisted applicants will be informed by the Division directly.