The IMS Concentration aims to provide students with cutting-edge knowledge and skills in interactive media communication content and product planning, development, and research. Students are expected to become familiar with the essential design and development processes of interactive media products as well as the global industry of interactive media communication. Students are also expected to be able to apply knowledge and skills to conduct user research and generate creative ideas that can drive interactive media design and provide solutions to interactive media communication problems. The MACOMM Common Core Courses will equip students with essential conceptual knowledge of communication and skills of communication research. The Concentration Required Courses will provide students with both general knowledge of the global interactive media landscape and practical insights of content and product development for interactive media. Through the studies of Elective Courses, students will be able to develop their own specialities, such as campaign planning, marketing, and product design.
|Study Period||1 year||2 years|
|Credit Unit Requirements for Graduation|
Students must complete a total 27 units,i.e.6 units of Core courses and 21 units of Elective Courses of Which 12 units must be from the Concentration Required Courses
|Tuition Fee||RMB 150,000 for each concentration|
|Application Fee||RMB 270 for each concentration|
|Official Medium of Instruction||Chinese|
|Study Location||Beijing Normal University-Hong Kong Baptist University United International College (Guangdong province, Zhuhai)|