Artificial Intelligence & Digital Media Concentration (AIDM)

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  • Programme Information

    This programme aims to provide students with cutting-edge interdisciplinary knowledge of and skills in AI and media communication needed for the computational and digital age. Students are expected to become proficient in essential aspects of data-driven research, story-telling, branding and promotion, audience engagement and editorial decision-making. Students are also expected to be able to apply these data media and communications skills to produce analytics, solutions and insights for media organizations and others in or connected to the industry. Grounded in an academic core of several theoretical and methodological courses, the Programme offers a wide range of elective courses focusing on knowledge and practice in media institutions and operations in the context of the digital transition. These combinations of courses have been chosen with the specific goal of nurturing high-quality, ethical professionals and managerial personnel in the media and communication industry.


    Study ModeFull-Time
    Part-Time
    Study Period1 year2 years
    Credit Unit Requirements for GraduationStudents must complete a total of 30 units, i.e 12 units of Core Courses and 18 units of Elective Courses of which 6 units must be from the Core Elective Courses
    Tuition FeeRMB 150,000 for each concentration
    Application FeeRMB 270 for each concentration
    Official Medium of InstructionChinese
    Study LocationBeijing Normal University-Hong Kong Baptist University United International College (Guangdong province, Zhuhai)


    Please click here for details of the concentration.


  • Admission Requirements

    Admission Requirements


    Holder of a Bachelor’s degree in any discipline from a recognized tertiary institution; or

    Professional experience would be preferred.

    Applicants with academic achievements or who can demonstrate research potential may also be considered.


    Language Requirements


    Applicants should possess proof of English proficiency if their first degrees were obtained from non-English-medium institutions: CET-4 430/TOEFL(iBT) 65/ IELTS 5.5 or above

  • Required Application Materials

    Required Application Materials


    1. Full transcript of university studies;

    2. University degree and graduation certificate;

    3. Two signed references letters;

    4. English language test score report;

    5. Personal Statement;

    6. Copies of your Identity Card (Two sides) or Passport;

    7. Any other supporting documents.


    *Applicants who apply for AIDM also need to provide a portfolio(published paper、news works、GitHub and personal website are available).

  • Contact us

    If you have any questions regarding application, please contact:


    Phone: 0756-3620377 / 3620718

    Email: gstpg@uic.edu.cn


    If you have any questions regarding course content, please contact:


    Phone: 3620381

    Email: aidm@uic.edu.cn



    For more information, please scan the official QR Code below: 



  • Q&A

    Q:Do I need to attend an interview?

    A:The admission selection process varies among programmes. In case an admission interview is required, shortlisted applicants will be informed by the Division directly.