Interactive Media Studies Concentration（IMS）-graduate

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Programme Information

The IMS Concentration aims to provide students with cutting-edge knowledge and skills in interactive media communication content and product planning, development, and research. Students are expected to become familiar with the essential design and development processes of interactive media products as well as the global industry of interactive media communication. Students are also expected to be able to apply knowledge and skills to conduct user research and generate creative ideas that can drive interactive media design and provide solutions to interactive media communication problems. The MACOMM Common Core Courses will equip students with essential conceptual knowledge of communication and skills of communication research. The Concentration Required Courses will provide students with both general knowledge of the global interactive media landscape and practical insights of content and product development for interactive media. Through the studies of Elective Courses, students will be able to develop their own specialities, such as campaign planning, marketing, and product design.

Study Mode	Full-Time	Part-Time
Study Period	1 year	2 years
Credit Unit Requirements for Graduation	Students must complete a total 27 units,i.e.6 units of Core courses and 21 units of Elective Courses of Which 12 units must be from the Concentration Required Courses
Tuition Fee	RMB 170,000 per student (Enrolled in 2025-26 Academic Year)
Application Fee	RMB 270 for each application
Official Medium of Instruction	Chinese
Study Location	Beijing Normal – Hong Kong Baptist University (Zhuhai, Guangdong Province)

Please click here for details of the concentration.

Admission Requirements
Admission Requirements

Holder of a Bachelor’s degree in any discipline from a recognized tertiary institution; or

Professional experience would be preferred.

Applicants with academic achievements or who can demonstrate research potential may also be considered.

Language Requirements

Applicants whose first language is not English, or previous degree not obtained with English as medium of instruction are required to prove their language abilities by means of performance in any one of the tests listed below:
- College English Test Band 4/6≥430;or
- IELTS(Academic)≥5.5;or
- TOEFL(iBT)≥65
*Test results of IELTS Indicator/IELTS One Skill Retake, TOEFL-iBT Home Edition or Duolingo English Test will not be considered.
Required Application Materials

Required Application Materials

1) Full Official Academic Transcript

Either in Chinese or in English, with the official stamp of the university. If the transcript does not indicate the Cumulative Grade Point Average (cGPA) and the full scale Grade Point Average (GPA), proof of cGPA or full scale GPA should be provided.

2) University Degree and Graduation Certificate

Scanned copies of the original documents are required; a graduating student can provide a letter of enrollment status with the official stamp of the university.

3) Two Reference Letters

Two reference letters with the signature of the referee (either in Chinese or in English); students can also provide the contact information of their referees via the online application system.

4) English Proficiency Test Report

Provide the corresponding English proficiency test report according to the English requirements of each programme; if the medium of instruction at the applicant's previous university was English, a proof of English as the medium of instruction can be used as a substitute.

5) Personal Statement

Either in Chinese or in English, within 500 words. Please fill in your personal statement in the designated location in the application system. Attachment uploaded is not accepted.

6) Scanned Copy of Identity Document

Students from Mainland China: ID card (both sides);

Students from Hong Kong, Macau and Taiwan: Mainland Travel Permit;

International student: Passport.

7)Any Other Supporting Documents (not compulsory)

Including but not limited to: portfolio (published papers, news works, GitHub, personal websites, etc.), professional qualification certificates, and award certificates, if any.
Contact us

If you have any questions regarding application, please contact:

Phone: 0756-3620377
Email: gstpg@uic.edu.cn

If you have any questions regarding the programme, please contact:

Phone:0756-3620637
Email: ims@uic.edu.cn

For more information, please scan the official QR Code of Graduate School below:
Q&A

Do I need to attend an interview?

The admission selection process varies among programmes. In case an interview is required, shortlisted applicants will be informed by the Faculty/School directly.