Media Management Concentration (MMGT)-graduate

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Programme Information

The Programme of Master of Arts in Communication-Media Management Concentration is jointly offered by the School of Communication(HKBU) and the Faculty of Business and Management (BNBU). Based on the respective advantages of the two institutions, the curriculum setting stands on integrating knowledge and skills in the area of media and management, which aims at training senior media talents.

The Programme includes marketing management, human resources, financial knowledge, business strategy and leadership management etc. and trains media professional’s keen insight in leadership and management, which is to further explore the quality and potential of students in the management of media industry.

Study Mode	Full-Time	Part-Time
Study Period	1 year	2 years
Credit Unit Requirements for Graduation	Students must complete a total of 27 units, i.e. 15 units of Core Courses and 12 units of Elective Courses.
Tuition Fee	RMB 170,000 per student (Enrolled in 2025-26 Academic Year)
Application Fee	RMB 270 for each application
Official Medium of Instruction	Chinese
Study Location	Beijing Normal – Hong Kong Baptist University (Zhuhai, Guangdong Province)

Please click here for details of the concentration.

Admission Requirements
Admission Requirements
Holder of a Bachelor’s degree from a recognized higher education institution.

Language Requirements
Applicants whose first language is not English, or previous degree not obtained with English as medium of instruction are required to prove their language abilities by means of performance in any one of the tests listed below:
- College English Test Band 4/6≥430;or
- IELTS(Academic)≥5.5;or
- TOEFL(iBT)≥65
*Test results of IELTS Indicator/IELTS One Skill Retake, TOEFL-iBT Home Edition or Duolingo English Test will not be considered.
Required Application Materials

Required Application Materials

1) Full Official Academic Transcript
Either in Chinese or in English, with the official stamp of the university. If the transcript does not indicate the Cumulative Grade Point Average (cGPA) and the full scale Grade Point Average (GPA), proof of cGPA or full scale GPA should be provided.
2) University Degree and Graduation Certificate
Scanned copies of the original documents are required; a graduating student can provide a letter of enrollment status with the official stamp of the university.
3) Two Reference Letters
Two reference letters with the signature of the referee (either in Chinese or in English); students can also provide the contact information of their referees via the online application system.
4) English Proficiency Test Report
Provide the corresponding English proficiency test report according to the English requirements of each programme; if the medium of instruction at the applicant's previous university was English, a proof of English as the medium of instruction can be used as a substitute.
5) Personal Statement
Either in Chinese or in English, within 500 words. Please fill in your personal statement in the designated location in the application system. Attachment uploaded is not accepted.
6) Scanned Copy of Identity Document
Students from Mainland China: ID card (both sides);
Students from Hong Kong, Macau and Taiwan: Mainland Travel Permit;
International student: Passport.
7) CV
Either in Chinese or in English.
8) Any Other Supporting Documents (not compulsory)
Including but not limited to: award certificates, GRE/GMAT, ACCA/CICPA/CFA or other professional test report, proof of internship and work experience, etc.
Contact us

If you have any questions regarding application, please contact:

Phone: 0756-3620377
Email: gstpg@uic.edu.cn

If you have any questions regarding the programme, please contact:

Phone: 0756-3620894
Email: macc@uic.edu.cn

For more information, please scan the official QR Code of Graduate School below:
Q&A

Do I need to attend an interview?

The admission selection process varies among programmes. In case an interview is required, shortlisted applicants will be informed by the Faculty/School directly.